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Careers at McNally Smith

Positions Currently Available:

Director of Marketing

McNally Smith College of Music is seeking an experienced marketing leader to manage and execute ongoing marketing strategies to drive student recruitment and expand our brand presence. Understanding of the competitive marketplace, public relations, crisis communications, social media, digital and print marketing and communications is essential to succeed in this role. The Marketing Director must have experience writing, editing and proofreading, and the ability to create compelling copy that drives action and conversion throughout the recruitment funnel. The ideal candidate is a self-starter who can think and plan strategically as well as take a hands-on role in execution and work collaboratively within a diverse organization with many stakeholders.

Reporting Relationships:

The Director of Marketing will report directly to the President of the College and will be jointly responsible with the Director of Admissions for achieving enrollment goals.

Areas of Responsibilities:

  • Provide leadership for the development and oversight of comprehensive marketing and media relations plans for the College and its various degree programs
  • Define and direct marketing programs and campaigns for demand generation, lead generation and lead nurturing
  • Establish and implement integrated marketing plans to drive enrollments for three semester starts annually and meet financial goals of the institution
  • Direct and implement strategies to increase recognition and promote positive perception of McNally Smith brand to employees, current and prospective students, local communities, industry, and media
  • Work collaboratively with the President and the Dean of Academic Affairs to ensure that all marketing functions are aligned with the College’s mission, vision and strategic priorities
  • Work with internal constituencies in delivering key messages that align with the institutional positioning strategy
  • Work with internal constituencies to develop and support student retention plans
  • Track and report on program, campaign and website performance according to established KPIs and success criteria
  • Develop and manage the College’s marketing budget
  • Ensure ongoing compliance with Department of Education requirements as related to marketing materials, including website
  • Oversee and manage outside PR and advertising vendors/agencies
  • Oversee brand monitoring of McNally Smith College of Music and make strategic decisions on responses to flagged items
  • Oversee and project-manage two full-time direct reports and a small team of freelancers to build a comprehensive portfolio of internal- and external-facing marketing materials, including but not limited to: web pages, brochures, email communications, newsletters, events, traditional and digital advertising assets, editorial content (blogs, testimonials, features), webinars, and video
  • Coordinate the assessment of marketing department’s effectiveness

Successful candidates will possess:

  • Bachelor’s degree preferred
  • 7+ years of B2C marketing experience with progressively increased responsibility
  • Background in planning and optimizing lead generation campaigns, execution of multi-touch integrated lead nurturing programs, understanding of target market segmentations, remarketing and analytics that drive outcomes and directly ties inbound marketing to sales and new customer/enrollment growth
  • Solid track record in use of all standard marketing strategies and tools including marketing automation, drip campaigns, web/social platforms, digital marketing, traditional advertising, PR and event-based channels
  • Demonstrated ability to drive marketing program effectiveness and efficiency through aggressive testing, and campaign analytics
  • High standards of database segmentation, list management, and database health
  • Intermediate skill-level with Google Analytics, Excel
  • Experience with product marketing and marketing communications to contribute to the development of brand/product value propositions, positioning, and creation of go-to-market assets to include but not limited to: competitive analysis, sales collateral, public relations and case studies, etc. is a plus
  • Experience with post-secondary schools, particularly in admissions, enrollment, financial aid, or retention a plus
  • Experience in music or related creative field
  • Experience integrating marketing automation with CRM systems highly preferred


Applications will be accepted until March 31, 2017.



Composition and Songwriting Department Head – Full Time Position

McNally Smith College of Music is seeking a Department Head for its Composition and Songwriting Department. The Department Head plans and directs the overall administrative operations of the department, provides visionary leadership for faculty, and reports to the Dean of Academic Affairs.

McNally Smith is dedicated to developing students as creative professionals and preparing them for success in the areas of music performance, business, production, engineering and composition. Accordingly, the Department Head is responsible for ensuring that the curriculum is relevant and current with the industry standards and career realities of working composers and songwriters. This is a collaborative position that requires the Department Head to work across departmental lines to create meaningful educational experiences that reflect current and emerging best practices within the music and entertainment industry.

The College celebrates its faculty as a community of accomplished educators, artists and active practitioners. To this end, the ideal candidate should possess the following qualifications:

  • Considerable professional experience as a composer for media (e.g., television, film, video games, new media, etc.) and/or songwriter (e.g., publishing, placements, licensing, etc.)
  • Highly skilled with:
    • Audio recording and mixing technologies
    • MIDI sequencers and digital audio workstations
  • Collaborative working style
  • Excellent verbal and written communication skills
  • Ability to relate and engage students in the learning process
  • Master’s degree or graduate certificate in related field; or equivalent professional experience
  • Experience in curriculum development
  • Minimum of 3 years working in a supervisory role
  • Minimum of 3 years teaching experience

Responsibilities include:

  • Curriculum review, development and oversight
  • Faculty management – including course scheduling, classroom observations, and faculty development
  • Development of departmental goals
  • Membership on committees as needed
  • Maintenance of teaching load (reduced)
  • Student advising

This is a 12-month position with a renewable contract. Salary is negotiable and commensurate with experience.

Please submit recorded work samples (audio or video), resume/CV, and cover letter (pdf preferred). On the application, please list contact information (phone numbers and email addresses) of three professional references. If transcripts are not provided at application, they will need to be submitted prior to receiving an offer.

Work samples will be accepted as web links, downloads or attached as electronic media (mp3, mp4, Quicktime, etc.)


Applications will be accepted until April 10, 2017. Review of applications will begin upon receipt.