POLL STAR
Pollstar is an industry trade publication that follows the national concert scene. It’s th Club Owner’s guide to bands coming to their cities.
URBAN NETWORK
An Industry trade: The Los Angeles-based Urban Network is the premier entertainment industry publication, online portal and Multimedia Company bridging the urban entertainment community.
MUSIC YELLOW PAGES
A directory to music manufacturers, wholesalers, distributors, and more.
UNDERGROUND MUSIC MONTHLY
Resource for Indie Music
THE MUSE’S MUSE: A SONGWRITER’S RESOURCE
How can I promote my band online?
Being successful in the music industry takes more the just talent; it takes a solid understanding of marketing. After all, your band will never be discovered if people don’t know who you are! Guerrilla marketing is perfect for new band promotion as guerrilla marketers use their creativity instead of cash.
Below are 5 “Guerilla” ways to promote your band online:
1. Set-up a MySpace Music Page
MySpace isn’t just for kids, in fact most MySpace users are in their late teens to early 40’s – likely the demographic your band is looking to market to. MySpace music pages allow musicians the ability to post information about upcoming events and even upload their songs. The Black Eyed Peas, U2 and Don Henley are just some big names bands who have leveraged MySpace for promoting their band.
2. Start a Blog
Blogs are simple and free to start. They allow you to connect with your audience on a more personal level. Blogging is a great way to build word of mouth advertising and support for upcoming shows.
3. Create a Profile on Last.fm
Last.fm is a website perfect for band promotion, it logs every song you play and like MySpace, you can upload songs to your band profile for people to listen to and comment on. Last.fm allows you to build communities and connect with fans from all over the world.
4. Flickr
Band promotion is made easy with Flickr. A one step upload process allows you to share photos of your band with friends, family and fans.
5. Post on YouTube
Do you have any video of your band playing live? Throw them up on YouTube, it’s free and people are bound to watch it.
The internet offers countless ways to assist you with your band promotion efforts.
Unleash your creativity today and explore the guerrilla in you!
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