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Discover your life in music

Earn Your Degree in Music Business
2 and 4-year programs available

Music Business

With special emphasis on entrepreneurship, innovation, modern media economics and strategy, the Music Business program is designed to help you take advantage of the wealth of opportunities that exist in all aspects of music, media and entertainment. Whether you want to work behind the scenes or advance your career as an artist, you’ll learn to leverage your creativity and the latest digital tools to build your enterprise and expand your independent reach.

You’ll master core music business competencies like management, accounting and booking, and you’ll hone vital interpersonal and communication skills through marketing, promotions and media relations coursework. You’ll also explore a wide range of traditional and emerging revenue sources, become versed in legal essentials, and develop the skills in digital production and social media strategy that will give you the knowledge to thrive as an independent artist and entrepreneur.

By combining a solid business foundation with creative problem-solving skills, digital fluency and an understanding of the industry, you’ll be prepared to succeed in a variety of career paths.

Ready For The Real World

As a Music Business major at McNally Smith, you’ll receive a hands-on education that prepares you for the real world. Our campus is a microcosm of the music industry, a collaborative environment where you’ll team up with performers, producers, songwriters and composers to bring real projects to market while studying key issues taken from the day’s latest news and information. You’ll also have the opportunity to make your mark at key conferences and festivals like South by Southwest (SXSW) and Pitchfork, where you’ll have insider access to up-and-coming artists and cutting-edge trends. During your time in the program, you’ll build a portfolio of work that showcases your talent and highlights your abilities. And through our Career Center and job board, you can even arrange an internship in another major music city like New York, Los Angeles or Nashville.

You’ll get a head start on your career by building your professional network while you’re still in school. And with access to guest artists and the thriving Twin Cities music and arts scene, you’ll be connected to the industry before you graduate.

Teaching For Tomorrow

To succeed as a music business professional, you need a well-rounded education that prepares you for the dynamic future of music, media and commerce. That’s why our Music Business program focuses on developing your creativity while giving you the necessary technology skills to adapt and compete in the industry. You’ll also graduate equipped with the entrepreneurial concepts and business savvy you’ll need to reach your goals and establish your career.

With a comprehensive education that blends creativity, technology and entrepreneurship, you’ll be ready to make and sustain a life in music.

Your Career Path

Graduates of the Music Business program are prepared for a variety of career options, including:

  • Public Relations
  • Promotion and Marketing
  • Tour Manager
  • Sales and Distribution Representative
  • Artist Manager
  • Music Journalist
  • Booking/Talent Agent
  • Social Media Marketer