With special emphasis on entrepreneurship, innovation, modern media economics and strategy, the Music Business program is designed to help you take advantage of the wealth of opportunities that exist in all aspects of music, media and entertainment. Whether you want to work behind the scenes or advance your career as an artist, you’ll learn to leverage your creativity and the latest digital tools to build your enterprise and expand your independent reach.
You’ll master core music business competencies like management, accounting and booking, and you’ll hone vital interpersonal and communication skills through marketing, promotions and media relations coursework. You’ll also explore a wide range of traditional and emerging revenue sources, become versed in legal essentials, and develop the skills in digital production and social media strategy that will give you the knowledge to thrive as an independent artist and entrepreneur.
By combining a solid business foundation with creative problem-solving skills, digital fluency and an understanding of the industry, you’ll be prepared to succeed in a variety of career paths.
Ready For The Real World
As a Music Business major at McNally Smith, you’ll receive a hands-on education that prepares you for the real world. Our campus is a microcosm of the music industry, a collaborative environment where you’ll team up with performers, producers, songwriters and composers to bring real projects to market while studying key issues taken from the day’s latest news and information. You’ll also have the opportunity to make your mark at key conferences and festivals like South by Southwest (SXSW) and Pitchfork, where you’ll have insider access to up-and-coming artists and cutting-edge trends. During your time in the program, you’ll build a portfolio of work that showcases your talent and highlights your abilities. And through our Career Center and job board, you can even arrange an internship in another major music city like New York, Los Angeles or Nashville.
You’ll get a head start on your career by building your professional network while you’re still in school. And with access to guest artists and the thriving Twin Cities music and arts scene, you’ll be connected to the industry before you graduate.
Teaching For Tomorrow
To succeed as a music business professional, you need a well-rounded education that prepares you for the dynamic future of music, media and commerce. That’s why our Music Business program focuses on developing your creativity while giving you the necessary technology skills to adapt and compete in the industry. You’ll also graduate equipped with the entrepreneurial concepts and business savvy you’ll need to reach your goals and establish your career.
With a comprehensive education that blends creativity, technology and entrepreneurship, you’ll be ready to make and sustain a life in music.
Your Career Path
Graduates of the Music Business program are prepared for a variety of career options, including:
- Public Relations
- Promotion and Marketing
- Tour Manager
- Sales and Distribution Representative
- Artist Manager
- Music Journalist
- Booking/Talent Agent
- Social Media Marketer
Studios & Facilities
Our campus features 3 performance venues, 6 technology labs, and 11 recording studios where students learn to record, edit and mix music and audio.
There’s a lot to explore outside of class, including student organizations, free concerts, music ensembles, and the diverse music and art scene of Minneapolis-St. Paul.
FacultyView All Faculty >>
Over the past 15 years, Scott LeGere has played key roles in the ownership and operation of audio recording facilities, independent record labels, media schools, and commercial music production companies. During this time, he has engineered Grammy nominated albums, produced critically acclaimed independent projects, lectured economics classes of 75 students, and foolishly hauled both Yamaha CP-70s and Hammond B3s (concurrently) to gigs.
Inspired to return to composing and playing music in addition to record production, he co-founded NoWare Media in 2010 and since then has helped produce Clio, Emmy, and Cannes Lion award winning commercial spots for Target, General Mills, PepsiCo, Bauer Hockey, BluDot, and others; proving that you can make money in music even if your job requirements might include finding lyrics to rhyme with the word “broccoli.” In addition to his industry endeavors, Scott has taught economics and media strategy at several Minnesota colleges for over a decade.
Craig Rice is an award-winning producer and director, and is nationally recognized for his distinguished career in the television and film industry. His work has been nominated for four Emmy Awards, an NAACP Award, and several other honors.
Rice recently served as Executive Director of the Minnesota Film and TV Board. He recently produced a 90-minute PBS variety show “A The Prairie Home Companion 30th,” and is co-producing and directing a documentary on the life and works of designer/artist Michael Graves.
Rice recently served as director and executive producer for the feature length documentary “Half Past Autumn: The Life and Works of Gordon Parks” for HBO, which was nominated for three Emmy awards, a NAACP Image Award, and was selected to the Museum of Television and Radio in the year 2000. The documentary won the Tree of Life Award from The Friends of the Motion Picture Academy and has been selected for dozens of festivals.
We offer 2- and 4-year degrees in Music Business, giving you options for a degree that fits with your plans and budget.
$12,870 per semester for full-time attendance (13-17 credits)
- Bachelor’s degree: 120 credits
- Associate of Applied Science (A.A.S.) degree: 60 credits
$990 per credit for part-time attendance More info >>
On average, more than $1 million in College-funded aid is awarded annually in the form of merit-based scholarships and need-based grants. More than 85% of our students receive financial assistance to help cover their educational costs.
Click here to learn about the many resources available to help pay for college.
Gainful Employment Statistics
McNally Smith College of Music is institutionally and programmatically accredited by the National Association of Schools of Music (NASM) and is registered with the Minnesota Office of Higher Education. More info >>