Freddy Fresh (born Frederick Schmid) is among the most active and prolific American underground dance music artists, having released more than a hundred records on dozens of different labels worldwide. Born in St. Paul Minnesota, Fresh’s name is more often associated with the London scene, to which he relocated in the late ’90s after having top 40 chart success with 2 of his songs. Fresh’s first record label was formed in late 1992 and was called Analog Recordings. His label empire then grew to include a host of sub labels (Analog UK, Butterbeat, Electric Music Foundation and then Socket and Boriqua labels) In addition to a growing stateside audience, Fresh is also one of the few contemporary non-Detroit techno/electro musicians to have a strong European following.
Fresh’s first work behind the boards came via Bronx legends Boogie Down Productions, with Fred remixing a track for a B-side release and from there, Freddy began piecing together a studio, collecting many of the ancient analog and modular synthesizers that give his records their distinct, almost studio-jam feel (he mixes all his tracks live and sequences with an MPC 2oooXL and an MPC 4000 and uses rare pre-midi analog synths and modular systems). In 1992, after releasing debut singles on Nu Groove and Silvo Tancredis’ Experimental imprint, Fresh established his first label, Analog, to release his own tracks. His third album, The Last True Family Man, followed on Harthouse Eye Q and spawned 2 international chart hits along with a song featuring Fat Boy Slim.
In 2004 Fresh released a reference book dealing with the history of the early independent old school rap scene that catalogues every conceivable rap label from 1979 to 1989, this book has been featured in The Source, Vibe, The New York Times, Village Voice and has gone on to win journalism awards in the United States and has been recognized as the only reference book on this subject. The book is called Freddy Fresh presents The Rap Records (Nerby Publishing LLC). Freddy recently released the brand new updated Freddy Fresh presents The Rap Records Revised 2nd Edition a mammoth book with over 740 pages and more than 2,500 color photo’s.
Fresh’s music has also enjoyed commercial success with releases featured in films like Austin Powers Goldmember, Jackie Chan’s Tuxedo and commercials by Adidas, Budweiser and Coors Lite etc.. Fresh also tours regularly and has DJ’d in over 34 countries and has performed for televised programs MTV Canada, Club TV, S2, House Viva TV, Club Spain etc.. and over 300 radio programs throughout the world including 2 sessions for the legendary late John Peel of famed Radio One BBC England.