Experienced product developer/manager Drew Bach to lead exclusive lecture on campus this Tuesday, Feb. 19th
Tuesday, February 19th
Location: Room 224 (McNally Smith, 2nd Floor)
- The Story of Beats: The brand, the technology and the strategy behind its success
- Digital Production/DJ Industry Trends: Discussion of how the industry has changed in the last 10 years and how these shifts have acted as an equalizer (especially in regards to equipment, headphones and otherwise).
- Industry Jobs: Loving what you do, beyond what your degree is in. Using your degree for a broader set of jobs, making your love into a day job.
Drew Bach currently serves as the Global Sales Manager for Pro/M&I channels at Beats by Dre. Bach has a proven track record in product development and marketing management (Stanton, KRK, Gemini, IK Multimedia), with a diverse product portfolio in the areas of Pro MI, Consumer/Prosumer, and studio monitoring.
Prior to joining Beats by Dre, Bach was responsible for audio production for Grain Assault Productions and Stand Up! Records (Grammy winning record label), and was a founding editor of www.skratchworx.com, the leading source of DJ-focused news and equipment reviews on the web.
Bach’s specialties include: Product Conception, Design and Development (Adobe Suite, Modo, OmniGraffle, Balsamiq), User Interaction/Interface Design, Social Media Management, Technical Writing, Avid Pro Tools/Logic Pro/Ableton Live (Digital Audio), Apple Final Cut Pro/Avid Media Composer (Post Production), MS Office.
About Beats by Dre
Established in 2006 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics provides a premium sound experience at every touch point of the consumer’s life. It is the parent company of the Beats™ by Dr. Dre™ line of high-quality headphones, Beats Audio™ HD-sound systems, and the MOG digital music service.
The company’s mission is to provide a superior end-to-end music experience – with headphones, devices and services – so fans feel the emotion and hear the music the way artists intended it to sound from the studio. This experience is aided by partnerships with HP, Chrysler Group and HTC Mobile. Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA.Newer: Jazz Violin Great and McNally Smith Strings Department Head Randy Sabien to Headline ASTA 2013
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